Shampoo, 10 oz - Choice Of Scent

Clean hair. Pure ingredients. Naturally better.

This gentle, sulfate-free shampoo cleanses and refreshes without stripping the hair’s natural oils. A plant-based surfactant blend creates a rich lather that rinses clean, while Aloe Leaf Juice soothes and hydrates the scalp, Pro-Vitamin B5 strengthens and conditions, and Chamomile Extract and Glycerin boost shine and softness. Works beautifully across all hair types and leaves hair soft, manageable, and vibrant. Free from parabens, sulfates, silicones, phthalates, and synthetic colorants.

Key Benefits

• Gentle Sulfate-Free Cleanse – Plant-based surfactants refresh without stripping natural oils
• Rich, Rinse-Clean Lather – Creates a satisfying lather that rinses completely clean without residue
• Scalp-Soothing Aloe – Aloe Leaf Juice hydrates and calms the scalp during every wash
• Pro-Vitamin B5 Strengthening – Conditions and strengthens the hair shaft for softer, more resilient strands
• Frizz Control and Shine – Chamomile Extract and Glycerin boost natural shine and help control frizz
• Clean Formula – Free from parabens, sulfates, silicones, phthalates, and synthetic colorants

Key Ingredients & Why They Work

• Decyl Glucoside – A gentle, plant-derived surfactant made from coconut and corn that produces a rich lather while being mild enough for sensitive scalps and color-treated hair
• Cocamidopropyl Betaine – A coconut-derived amphoteric surfactant that enhances lather, conditions the scalp, and helps balance the formula for a gentle, effective cleanse
• Sodium Cocoamphoacetate – A mild, coconut-derived cleanser that adds conditioning properties and helps maintain the scalp’s natural moisture balance during washing
• Aloe Leaf Juice – A deeply hydrating and soothing botanical that calms the scalp, replenishes moisture, and supports a healthy hair environment during cleansing
• Vegetable Glycerin – A plant-derived humectant that draws moisture into the hair shaft, keeping strands soft and hydrated after rinsing
• Panthenol (Pro-Vitamin B5) – A deeply conditioning vitamin that penetrates the hair shaft to add moisture, improve elasticity, and leave hair soft and manageable
• Chamomile Extract – A calming botanical that soothes the scalp, adds a gentle brightening quality to light hair, and enhances natural shine
• Xanthan Gum – A natural thickener derived from fermentation that gives the shampoo its smooth, easy-to-dispense consistency

Full Ingredients

Water, Decyl Glucoside, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Aloe Leaf Juice, Sodium Chloride, Xanthan Gum, Vegetable Glycerin, Panthenol (Pro-Vitamin B5), Chamomile Extract, Phenoxyethanol and Caprylyl Glycol, Fragrance

Best For

Ideal for all hair types, including curly, straight, thick, fine, color-treated, and natural hair, seeking a gentle, effective daily cleanse. The sulfate-free formula is particularly well-suited for sensitive scalps, color-treated hair, and anyone seeking a clean beauty shampoo that doesn’t compromise on lather or performance. Pairs perfectly with the matching conditioner.

Use Cases

• Daily gentle shampoo for all hair types
• Sulfate-free shampoo for color-treated or chemically processed hair
• Sensitive scalp shampoo for reactive or irritation-prone scalps
• Clean beauty swap from conventional sulfate shampoos
• Complete hair care routine paired with the matching conditioner

How to Use

Wet hair completely. Dispense a dime- to quarter-sized amount and massage into scalp, working through hair to create a lather. Rinse thoroughly and follow with conditioner if desired.

Size: 10 oz bottle with dispensing cap